Billionaire Juice was founded in London, UK. They actually have some mission statements on their website, firstly they state that their business is "lead differently” because they "recognise the sector and the products that we sell are often misrepresented and misunderstood” secondly they state that, "we are independent” meaning that they have the freedom to, "be a leader, we can fight for the best interest of our customers and our company” thirdly and finally Billionaire tell themselves that they, "must be open and transparent” this runs so deep in their business that it, "influences all our decision making” with these statements it truly shows that Billionaire is a customer first business and you’re in very good hands if you order their products. Billionaire’s products is e-liquid and they have a vast array of different flavours in different series. Their first series is the "classic” range with flavours such as Berry Heave, Strawberry Bubblegum etc. Their second series is the "2.0” range which has more complex flavours such as Rainbow Drops, Banana Ice etc. Their third series is the "Platinum” range this has flavours such as 24K Gold Ice which is Pineapple & Lychee with menthol and Pink Diamond which is strawberry lemonade.