Blu was founded in May 2009 in Charlotte, North Carolina, USA by Australian business man Jason Healy and some other investors. Healy’s idea for Blu was to make it a, "lifestyle brand for smokers” and he certainly has achieved that. Next to Juul, Blu is one of the most well known vape brands in the world in-fact in 2015 they were the second most popular e-cigarette company in the entire United States. Their most well known kit and best seller is the blu PRO kit, a simple MTL device with a big battery it is perfect for new vapers and is a big reason why Blu are as popular as they are. The PRO has an easy refill system and comes with a USB charger. Blu also produce an even easier device, the Intense Starter kit, this is a pod mod that comes pre-filled with tobacco flavoured e-liquid and menthol flavoured e-liquid allowing the user to switch between flavours in an instant. The Intense kit also recharges at an incredible rate and is powerful enough for a satisfying vape but not too powerful that it’ll blow the users lungs out. Blu also produce a wide range of e-liquids from Strawberry to Blueberry to Spearmint with Peppermint, their most popular flavour is menthol.